The subject patent has seven years remaining in its legal life. New technologies are coming into use, such as the proximity cards which use various forms of radio waves to communicate with the point-of-sale terminal. This technology has yet to achieve market acceptance, but it is on the horizon.
Therefore we have included a 6.3% premium to the discount rate to account for this functional obsolescence.
The phone cards, gift card cards and prepaid debit cards analysis focuses on the product itself and utilizes a 1.5% royalty rate. This rate is approximately one-half the rate applied to credit cards.
The gift card processors and bank debit cards analysis concentrates on the processing of transactions using these payment vehicles. Therefore determining the average transaction and the cost of processing that transaction is an important component of the analysis.
The cost to process each transaction is $0.10 - $0.60; the average cost to process is $0.30. The average transaction size for gift cards is $46.00 and the average transaction size for bank debit cards is $37.00.
The royalty rate to apply against processing revenue has been determined to be 5%. Exhibit V attached hereto lists twenty guideline licenses that are used as comparable to the subject patent. Guideline or comparable technology is not expected to be an exact replica of the subject. Rather, guideline licenses should reflect similarities in the technologies and similarities in how they are employed. |